Description Timing Target Dealer Benefits
A single question asking a customer to rate the service received today, from excellent through to very poor, is sent with a four stage key (A to D) for response. Automatically that evening after a service. All service retail customers. Sharpens customer service practices within the dealership resulting in more loyal customers.

Gives Management team opportunity to capture dissatisfied customers before they are lost.

On answering stage 1 customers are asked if they would like to answer 4 further questions evaluating different aspects of their visit to aftersales. Immediately after answering the first question.